# Britain’s binge on cheap food is over, biggest chicken producer says
Published: 2021-10-14
Category: News
Category URL: https://technologydispatch.com/category/news/
Meta Title: Britain's 20-year cheap food binge coming to an end
Meta Description: Britain's 20-year cheap food binge is ending as food prices soar, says 'Chicken King' Ranjit Boparan. Prepare for higher prices ahead.
URL: https://technologydispatch.com/britains-binge-on-cheap-food-is-over-biggest-chicken-producer-says/

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LONDON (Reuters) – Britain’s 20-year binge on cheap food is coming to an end as food price inflation could hit double digits due to a wave of soaring costs throughout the supply chain, Britain’s biggest chicken producer said.

“Food is too cheap,” Ranjit Boparan, who is known as the “Chicken King” and owns the 2 Sisters Group, was quoted as saying by The Times newspaper.

“In relative terms, a chicken today is cheaper to buy than it was 20 years ago. How can it be right that a whole chicken costs less than a pint of beer? You’re looking at a different world from now on where the shopper pays more.”

He said higher prices were inevitable because of inflationary pressures throughout the supply chain.

Food prices rose by 0.2% in annual terms in August, according to official consumer price data, breaking a nine-month run of declines.

(Reporting by Guy Faulconbridge; editing by Sarah Young)


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