Ronn Torossian
By Ronn Torossian, Chairman of 5WPR, a leading public relations agency.
The world of adtech is always changing and PR and marketing helps on many fronts. Here are 20 adtech PR campaigns that had significant impacts, either by boosting brand visibility, driving user engagement, or demonstrating innovative approaches in the industry:
- Google’s “Year in Search”: Each year, Google releases a video highlighting the most searched terms and trends, which garners massive attention and showcases the power of its search engine.
- Facebook’s “More Together” Campaign: This campaign emphasized community and connection, highlighting how Facebook groups and features bring people together in meaningful ways.
- Twitter’s “What’s Happening”: Twitter’s campaign focuses on real-time updates and trends, effectively showcasing its platform’s role in breaking news and trends.
- Snapchat’s “Spectacles” Launch: Snapchat created buzz by launching Spectacles with a unique vending machine strategy and high-profile events, driving both press and user interest.
- LinkedIn’s “In It Together”: LinkedIn promoted its platform’s role in professional development and networking through a campaign that featured user stories and success anecdotes.
- TikTok’s “For You” Algorithm: TikTok’s campaign highlighted how its recommendation algorithm works, showcasing personalized content delivery and driving engagement.
- Adidas’ “Here to Create”: This campaign highlighted Adidas’ focus on innovation and creativity in sportswear, leveraging influencer partnerships and social media.
- Spotify’s “Wrapped”: Spotify’s annual Wrapped campaign provides users with a personalized year-in-review, creating massive social media buzz and engagement.
- Reddit’s “For All Mankind”: Reddit promoted its platform by showcasing the diverse and engaging communities on the site, emphasizing user-generated content and discussions.
- Pinterest’s “Pin It Forward”: Pinterest used this campaign to encourage users to share their favorite pins and boards, driving engagement and showcasing the platform’s versatility.
- Snap Inc’s “The Good Fight”: This campaign focused on social justice issues and leveraged Snapchat’s platform to highlight important causes and support community-driven initiatives.
- Apple’s “Shot on iPhone”: This campaign demonstrated the high quality of iPhone cameras through user-generated content, creating a buzz around the phone’s capabilities.
- Hulu’s “For the Love of TV”: Hulu emphasized its extensive content library and original programming through a campaign that highlighted its diverse offerings.
- Adobe’s “Creativity for All”: Adobe’s campaign focused on democratizing creativity with its suite of tools, showcasing inspiring user stories and creative projects.
- Amazon’s “Prime Day”: Amazon created significant buzz around its Prime Day event with a well-executed PR campaign that highlighted deals and exclusives for Prime members.
- Shopify’s “Shopify Rebellion”: Shopify showcased its platform’s power to empower entrepreneurs and small businesses through a campaign focused on success stories and innovative uses.
- Microsoft’s “Surface” Launch: Microsoft used a strategic PR campaign to promote its Surface line of tablets and laptops, emphasizing their features and benefits through high-profile events and media coverage.
- Netflix’s “Stranger Things” Marketing: Netflix’s campaign for “Stranger Things” included creative content, interactive experiences, and social media engagement, generating significant buzz around the show.
- Waze’s “Waze Carpool”: Waze promoted its carpool feature with a campaign that highlighted the benefits of shared rides, focusing on community and cost-saving aspects.
- Criteo’s “Retail Media” Campaign: Criteo focused on the effectiveness of retail media with case studies and success stories, showcasing how its adtech solutions drive ROI for retailers.
These campaigns effectively used various PR strategies to highlight their innovations, engage their audiences, and enhance their brand presence in the adtech PR space.
