London, UK – Over three-quarters (76%) of Brits would be comfortable having some of their data incorporated into a digital ID, according to new research of over 12,000 consumers, including more than 2,000 in the UK, from Okta and Statista.
This is because they sound easy to use (57%), all their information would be in one place (37%), and they’re more difficult to lose than physical IDs (35%). Almost a third (29%) also feel their personal data would be sufficiently protected. However, under a quarter (24%) do not want a digital ID, because they worry that their data wouldn’t be secure (58%), and that businesses would not use it in the right way (59%).
“Digital ID schemes and programmes are underway in countries like Estonia, Australia, Canada and New Zealand, while the UK is currently in the early phases of exploring its own digital identity project,” comments Ben King, CSO EMEA at Okta. “Governments and organisations have a key role to play in demonstrating the privacy and safety of these kinds of initiatives in order to win over the public. Trust is key here. If one data mishap were to occur, public trust would be lost, and the whole system could come crumbling down.”
Over half (51%) of Brits support government-led vaccine passport technology, with only 16% opposing it. This comes following wide adoption of the NHS Covid-19 App in the UK, with vaccine passports required for some venues and events.
“Familiarity with vaccine passport tech is laying the foundations for digital IDs, without many people even realising,” adds King. “The world has gradually been moving towards innovative digital technology across all areas of society, and the pandemic accelerated changes that were already underway. Digital IDs are a natural evolution for future verification. But the technology needs to be finetuned before it hits the mainstream.”
Public vs private sector: whose responsibility is it?
While a significant number (46%) of UK consumers feel it is the responsibility of their government or a public institution to protect their data, the majority (50%) feel that the organisations that collect their data are liable instead. In contrast, most other countries in Europe feel it is more the responsibility of their government to protect their data than private companies, particularly Sweden (62%), Spain (61%), France (55%) and the Netherlands (51%).
This comes amid a backdrop of new regulations coming into play to better protect citizens online, such as the UK’s Online Safety Bill, a proposal introduced by the government to require technology companies to protect their users’ rights to freedom of expression and privacy.
The majority of Brits (60%) support GDPR, primarily because they feel that governments, states and institutions should be responsible for data privacy initiatives (71%). Many also feel like their data is better protected with GDPR (38%), and that they have more control over it (34%).
“GDPR – now the UK’s Data Protection Act – has increased public awareness of personal data, and the importance of protecting it,” says King. “The Online Safety Bill is a good example of how the public and private sector are both playing a role in protecting consumer data, with the government drawing up the proposal, and organisations making the necessary arrangements to adhere to the regulations. More visibility of how governments and private companies are taking these steps will help to better nurture consumer trust. Technology like customer identity and access management (CIAM) would allow individuals to control what organisations know about them and how their data is used, whilst ensuring it is kept in one safe, secure place.”
UK split on trust towards government digital services
Brits show a fairly even split towards trusting (33%) and distrusting (34%) the government’s digital services, such as government websites and log-in portals for public sector services.
People trust the government’s digital services because they have never encountered an issue (51%), trust the government to protect their data (46%) and feel they are easy to use (42%). However, if this trust were to be abused, almost two-fifths (37%) say they would be inclined to change who they vote for politically.
In contrast, Brits that distrust government digital services do so due to data fears (56%), overcomplicated transactions (21%), and previously encountered issues (20%). The most important attributes to consumers when dealing with public sector services include secure log-ins (48%), reliability (40%), and simplicity (38%).
The research was commissioned by Okta and carried out by Statista through an online platform. The survey was a nationally representative sample of office workers in the UK, Ireland, Germany, France, the Netherlands, Sweden, Spain, Italy and Switzerland. The overall sample size was 12,010, including 2,003 respondents in the UK.