London; 20 December 2022; Global data transformation consultancy Artefact has strengthened its international senior leadership team by promoting four high-achieving leaders in France, MENA and Brazil to partner level. They will be responsible for growing Artefact’s business in their local markets.

As with all promotions at Artefact, the Partner Committee followed a fair and transparent process to determine who advanced to partner level. This included looking at achievements over the last year, with all candidates presenting a business growth proposal to the board of directors.

All selected partners successfully demonstrated ability in the following areas: interaction with senior clients; perfect delivery of projects; commercial instinct to generate qualified business cases; and team development to help Artefact’s teams grow.

Elina Ashkinazi-Ildis joined Artefact’s Paris office as consulting director in 2021. Prior to that she led the digital transformation and international strategic planning at Artefact client Carrefour.  Ashkinazi-Ildis has broad international experience; having graduated from the University of Toronto and then ESSEC in France, she has worked in Canada, France, Russia and Ukraine, spending the majority of her career at L.E.K. Consulting and Carrefour. She currently specialises in the retail sector.

Alexis Poujade has been a Paris-based senior consulting director at Artefact since January 2022. After graduating from three high-profile universities (Science Po, Saint Cyr and ESSEC), he started his career as a consultant at Roland Berger. His next role was at Pernod Ricard where he was in charge of its strategic planning, international marketing and digital brand engagement for almost ten years.  At Artefact, he focuses on brands.

Omar Hallak has also been at Artefact since the beginning of 2022, when he joined the Dubai office as data consulting director. After graduating from the American University of Beirut and INSEAD, he started his career at Booz & Company as an analyst before going on to become a project leader at BCG, where he extended his management consulting expertise.  Hallak’s work with leaders from influential organisations to foster data-driven decision-making across vital economic sectors will be highly beneficial to Artefact as it continues to grow in the MENA region.  He is primarily focused on the public sector and government.

Rafael Melo joined Artefact’s Sao Paulo office in 2018 as senior data consultant. After graduating from FGV in Brazil and Penn State University in the US, he began his career at Rodobens, where he expanded its commercial strategies, and developed its strategic planning and innovation projects.  He now focuses on brands and is helping to build Artefact’s presence in the LATAM region; projects include building a Data Factory model enabling a Revenue Generation Center at his main client, Heineken.

On the promotions, Vincent Luciani, co-founder and CEO of Artefact, says: “The current team of Partners across the Group has been impressed by everything Elina, Omar, Rafael, and Alexis have achieved in their time at Artefact. As Partners in our business, I know they’ll be inspiring figures for all our colleagues and clients.”