Family-run adventure retailer Aventuron has backed Brightpearl to support its mission to help more people experience the magic of the great outdoors.
With Brightpearl as its flexible retail operating system (ROS), Aventuron has the freedom to grow fearlessly – with the ability to easily and instantly add the latest and best apps in order to thrive in an ever-changing marketplace.
Based in Wisconsin, Aventuron was founded by couple Kathryn and Carl Martens who gave up the hum-drum of corporate life to pursue their passion for the outdoors. With a busy brick-and-mortar store, three warehouses, a successful DTC website, and new businesses in the works, the company needed a central hub to streamline and simplify its operations.
After experiencing 20% month-on-month growth, Aventuron looked at signing with traditional ERP, Netsuite, and also with Orderbot, but neither could provide the flexible functionality and rapid deployment the business required. Brightpearl went live for the company in just 128 days and integrated out-of-the-box with its ecommerce platform, introducing effective warehouse management, powerful automation and accurate demand planning.
“Our number one priority at Aventuron is always going to be our customers,” said Samantha Sesi, spokesperson for the brand. “We are constantly trying to find ways to best serve the people who have supported and continue to support our business. In the midst of a global supply chain mess and product shortage, we chose to implement Brightpearl to help guarantee that our customers can continue to get the gear they need from us.”
With Brightpearl underpinning its retail operation, Aventuron has overhauled the way it manages POs, automated order processing, gained real-time insight across its channels and processes, and boosted customer service. Shipping can now be tracked at-a-glance on a per-order basis and time-consuming manual processes have been eliminated.
Justin Press, SVP Customer Success at Brightpearl, said: “We’re thrilled that Aventuron has joined the ever-growing list of smart, modern retailers choosing to drive their business forward with Brightpearl. I know how committed Aventuron is to providing customers with a personalized, next-level shopping experience. With an open API, a raft of Plug & Play integrations and a trusted partner network, Brightpearl is perfectly positioned to help brands like Aventuron meet the demands of modern consumers and stand out from the crowd. The sky’s the limit!”