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Businesses are not in sync with their IT departments when it comes to implementing technology strategies, Dae.mn Study Reveals

by wrich

As digital transformation accelerates a disconnect between IT decision makers and non-IT decision makers is evident  

Dae.mn, the consultancy that helps businesses to get the most out of technology, today finds that although almost all respondents (94%) agree that the speed of digital transformation (DX) has accelerated over the last year, decision makers outside of IT departments fail to recognise the extent of change. Of the respondents that believe they have fully implemented their digital transformation strategy (35%), only 20% are decision makers outside the IT Department and 80% are IT decision makers.   

This disconnect continues when respondents were asked about the implementation of specific technologies:  

  • 79% of ITDMs agree that they have undergone significant DevOps adoption, compared to 61% of non-ITDMS. 
  • 79% of ITDMs agree that they have undergone significant adoption of cloud services, compared to 58% of non-ITDMS. 
  • 80% of ITDMs agree that they have undergone significant data analytics adoption, compared to just 42% of non-ITDMS. 

The Dae.mn study canvassed the opinions of 200 decision makers across a range of industries including retail, manufacturing, financial services, professional services, energy, media and leisure in Q3 of 2021. It also found that the majority (58%) of respondents say that their organisation is only in the very early stages of implementing their digital transformation strategy or has only partially implemented it.  

The data suggests that some organisations are further ahead with their implementation of a DX strategy, as well as internal misalignment. A recent IDC report predicted that direct digital transformation would total over $6.8 trillion USD between 2020 and 2023. As both the speed of DX investments and implementations accelerates, ITDMs are struggling to demonstrate the impact of DX despite it being a priority. Of the respondents, 92% consider “proving business value of IT services” a high or top priority.  

 “These revelations come at a time where businesses rely more on technology to streamline operations, as a point of differentiation, or even just to function at a basic level than ever before,” says Calum Fitzgerald, Co-Founder of Dae.mn. “As a result, demonstrating ROI has never been more important, but is clearly proving difficult. If decision makers outside of IT are struggling to see the impact that investment is having, especially whilst technology is playing a pivotal role, then this could be down to internal communication.”  

Fitzgerald continues: “Ultimately the solution lies in making sure that the objectives are agreed upon in the preliminary stages of any digital transformation project, and that they are measurable. Additionally, allowing leadership across the entire organisation to maintain visibility over digital transformation and communicating with them in terms that they will understand is crucial in mollifying any concerns that they may over budgets, implementation, or general disruption.” 

To read the full set of findings in Dae.mn’s Digital Direction report click here.  

About Dae.mn 

Dae.mn are a technology consultancy that help businesses make their tech work better for them. Its clients includes big retailers, including the likes of Sainsbury’s, John Lewis, Superdry and SpecSavers, while also working with big public sector organisations such as the Home Office. 

Dae.m partners with the likes of AWS, HashiCorp and Atlassian to deliver projects that range from cloud migration, DevOps, and AI / ML.

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