Businesses have much to gain from digital transformation. From improved efficiency to enhanced customer experience to expanded market reach, digital transformation allows businesses to take steps that lead to higher productivity and profitability.
Achieving digital transformation, however, requires an investment. LineZero guides businesses through the process to ensure that their investment delivers results.
“Digital transformation involves more than tooling and successful implementation — the transformation occurs when change is scaled across an entire organization,” explains Eric Sugar, CEO of LineZero. “We assist organizations with the process by considering everyone in the organization, from CEOs to part-time employees, developing an understanding of the work they need to do, and designing strategies that will empower them to adapt to change. We consistently take organizations from a position of no digital tooling to being fully digitally visible and connected.”
Sugar is a passionate believer in the power technology has to benefit the human experience and the future of work. He has spent over 15 years working with digital and IT strategy, infrastructure architecture, and business process optimization, often serving as a trusted advisor to Fortune 500 companies exploring technology investments and transformations.
LineZero lays a foundation for digital transformation by assisting organizations to connect through Workplace from Meta. Once that tool is in place, LineZero unlocks its potential for improving organizational communications, enhancing employee engagement, and driving a positive work culture.
Transformation with Workplace from Meta
Effective communication is a critical component of healthy transformation, which is why Workplace from Meta is so important to the work that LineZero does. It gives organizations a single communications tool that all employees can use, regardless of where they are or the format of the message they need to share.
“It’s essentially a tool that puts first-class communications into a business context,” Sugar explains. “Industry leaders like Walmart, McDonald’s, and Virgin Atlantic are among those that have already invested in Workplace from Meta with impressive results.”
Workplace from Meta also boosts the effectiveness of communication by giving users a platform they are familiar with. Because it utilizes an interface that is very similar to Facebook’s, most users can dive right in and flow with its functionality.
“People intuitively know how to use the platform because its design mimics what they are already using in their personal lives to connect and communicate with family and friends,” Sugar shares. “It provides incredible capabilities in a framework that is simple, intuitive, and useful. That’s what the future of work looks like.”
Optimization with Workplace from Meta
As the COVID-19 pandemic forced organizations to implement remote and hybrid work models, many found themselves struggling to connect with remote workers and keep them in the loop. Lacking the tools that could drive effective collaboration and healthy team dynamics, many companies began the push for a return to the office as soon as stay-in-place orders were lifted.
Sugar believes abandoning remote and hybrid work models is a mistake, especially since many workers want it and the technology exists to make it work well. “Tools like Workplace from Meta allow you to accomplish virtually all the same communication that goes on in the in-person environment,” he says. “It can be empowering, engaging, spontaneous, and mutually interactive. It just takes the right tools and the knowledge of how to activate them.”
Engagement with Workplace from Meta
To be successful, digital transformation must not leave any employee behind. Communication platforms that are not designed to engage every employee create digital invisibility — a scenario in which key segments of the workforce suffer from a lack of connection.
LineZero leverages its expertise to enhance engagement, making sure every employee has a voice. As engagement increases, companies can achieve the efficiency and productivity they desire.
“We know what it takes to bring culture to life in digital spaces, creating workplaces that attract, retain, and nurture top talent,” says Sugar. “At LineZero, our goal is to create a sustainable competitive advantage for our clients by putting their employees at the center of everything we do.”