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Home Featured Egress challenges, sustainability, & AI’s impact on cloud potential in 2024

Egress challenges, sustainability, & AI’s impact on cloud potential in 2024

by Uma Rajagopal
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Egress challenges, sustainability, & AI’s impact on cloud potential in 2024

By John Bradshaw, Director of cloud computing technology and strategy, Akamai’EMEA

2024 is set to unfold with the promise of a more interconnected and efficient Cloud ecosystem, where AI takes centre stage, optimising resource management, and steering the industry towards unprecedented advancements. The integration of Edge computing emerges as a game-changer, bringing real-time data processing to the forefront and addressing the critical need for reduced latency in applications, and other latency-sensitive workloads.

In tandem with these technological leaps, the industry’s compass is recalibrated towards sustainability and cost efficiency, recognising the pivotal role these factors play in shaping the future of Cloud services. Cloud providers are gearing up to extend their capabilities to the Edge of networks, unlocking possibilities and meeting the growing demand for faster access in diverse locations. Simultaneously, a strategic focus on egress costs ensures that the economic aspects of Cloud operations align with the imperative for environmental responsibility.

Amidst these shifts, Cloud providers and engineers find themselves at the forefront of change, compelled to adapt and innovate. The call to action seems clear – foster collaboration, embrace innovation, and champion responsible technological growth. It is through this commitment that the dynamic Cloud ecosystem not only meets the challenges of 2024 but also paves the way for a future where technology aligns seamlessly with the evolving needs of a connected and conscientious global community.

Sustainability Considerations 

Environmental considerations will remain prominent, second only to AI, as Cloud providers prioritise investments in green Cloud technologies and endorse sustainable practices. However, despite potential economic uncertainties, the allure of prioritising cost efficiency over sustainability may grow.

Though these factors need not be an example of opportunity cost for a future economics class to study if we can take a long enough view. Investments in sustainability technology that drive efficiency and low, zero, or preferably negative carbon energy sources deliver both an environmentally sustainable solution and address a businesses need to reduce cost. The time-value of money means that the best point to invest in energy efficient technologies was last year, the next best time is today.

Redefining Roles and Empowering Engineers

AI and machine learning are positioned to increasingly optimise Cloud resource management. The evolution of AI-driven Cloud management from novelty to norm empowers organisations to reduce costs, enhance performance, and streamline overall operations. Machine learning algorithms add value by dynamically optimising resource allocation, identifying cost-saving opportunities, and automating routine management tasks.

The incorporation of generative AI is likely to lead to the decoupling of various components within Cloud. This architectural shift enhances reuse, interchangeability, and adaptability, allowing specialisation in high-tech domains with significant capital investments and specialised hardware. 

Allowing AI to take on the routine maintenance and deployment of workloads in Cloud, enables Cloud Engineers to focus on more intricate and valuable work higher up the software development stack, fostering a new era of creativity and efficiency within the Cloud landscape.

This operational paradigm shift highlights a persistent skills gap, particularly for system administrators, database administrators, AI experts, and software engineers well-versed in Cloud computing. This demand is expected to intensify as the trend towards Cloud adoption accelerates. 

As the Cloud computing landscape becomes more multifaceted and complex, organisations must remain agile, adapting to fully harness the power of the Cloud while effectively managing associated risks and complexities. This necessitates a strategic approach to talent acquisition and ongoing skill development to ensure a seamless and successful transition in the evolving Cloud environment and the retention (and attraction) of valuable human capital.

Cloud at the Edge 

In 2024, the seamless integration of Edge computing with Cloud services will materialise, offering real-time data processing and decision-making at the Edge. This integration promises to reduce latency for IoT applications, connected car, social media, gaming, and other latency-sensitive workloads. Cloud providers are poised to provide these Edge computing solutions, extending their capabilities to the Edge of networks and unlocking many use cases.

The migration of resources closer to the Edge marks a pivotal development in Cloud computing, fueled by the escalating demand for faster access in diverse locations. The Edge concept, originating around 2014, entails real-time data processing outside centralised Cloud facilities. Cloud providers must embrace the Edge to fulfil end users’ expectations for real-time applications and navigate local regulatory requirements. Operating at the Edge ensures that data is stored, handled, and processed appropriately, addressing challenges associated with delays and enhancing the end customer experience. This strategic integration between Cloud and Edge computing represents a significant advancement in meeting the evolving needs of a dynamic and interconnected digital landscape.

Growing Focus on Egress Costs

Egress costs have become a focal point as businesses increasingly rely on fast speeds and low latencies for optimal performance. The scrutiny on egress costs is expected to intensify in 2024, particularly with businesses wanting the promise of Multi-Cloud realised. Cloud providers must collaborate to offer better services, support businesses in implementing strategic and cost-effective Cloud solutions, and adapt standard practices to meet changing customer demands effectively.

Future opportunities

Cloud providers and engineers find themselves on the doorstep of new challenges and opportunities. The lessons gleaned from the transformative landscape of 2023 serve as a foundation for collaborative navigation through the complexities of AI integration, sustainability imperatives, cost scrutiny, and the Edge revolution. 

The key to unlocking these possibilities lies in fostering a collective and responsible approach, ushering in an era of innovation within the ever-evolving Cloud ecosystem. Through collaboration and commitment, 2024 begins not just as a year of change but as a chapter where Cloud technology aligns seamlessly with the demands of a connected and conscientious global community. 

 

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Uma Rajagopal has been managing the posting of content for multiple platforms since 2021, including Global Banking & Finance Review, Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune. Her role ensures that content is published accurately and efficiently across these diverse publications.