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Free Fly Plugs in Brightpearl and Shopify to Soar to New Heights

by wrich

Family-run, Shopify Plus-powered brand Free Fly is set to soar to new heights after selecting Brightpearl as the perfect digital platform to streamline and automate its day-to-day operations.

As the latest brand to embrace the benefits of Brightpearl, Free Fly can now count on a robust, rapidly-deployed back office solution that easily and seamlessly integrates with Shopify and offers smart, scalable features that are purpose-built to support ecommerce retailers that are rapidly growing at scale. 

Founded in 2011 by a brother, sister and brother-in-law team, Free Fly is a Charleston, South Carolina-based clothing brand that creates purposeful, comfortable outdoor apparel using natural bamboo fabric. The business has already enjoyed a decade of success, reaching customers directly through its Shopify Plus website and their B2B channel (which is focused in the outdoor specialty sector). 

With order volume growing rapidly and ambitions high, Free Fly had outgrown its previous inventory software, and was seeking a feature rich, scalable and extensible retail operations platform to help it spread its wings.

As a flexible solution that integrates quickly and easily with Shopify Plus – along with other software the firm uses, like Xero – Brightpearl quickly stood out from the crowd. There were other ERPs initially in the running, but with Brightpearl boasting market-disrupting automation features, and with deployment possible within just 90 days, the likes of Netsuite simply couldn’t compete. 

With Brightpearl up and running, Free Fly has been able to gain real-time, multi-channel visibility of orders, inventory and accounts. The platform’s Automation Engine has made previously time-consuming tasks, such as manually allocating invoices for wholesale orders, a thing of the past. 

The family-run firm now spends much less time managing its back office and more time focusing on what really matters: long term growth.

“Free Fly is a fast-growing business that needed a reliable, built-for-retail solution to streamline its operations and help the brand reach its full potential,” said Justin Press, SVP Customer Success at Brightpearl.

“Brightpearl is more than a typical ERP or OMS – it’s a better way of doing business. We are delighted that Free Fly has chosen Brightpearl to help it simplify the day-to-day operational complexity that comes alongside rapid growth. In an increasingly competitive marketplace, we’re proud to be helping Free Fly spread its wings and soar.”

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