Home Digital HubSpot Announces General Availability of WhatsApp Integration in the UK and Ireland 
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HubSpot Announces General Availability of WhatsApp Integration in the UK and Ireland 

by uma



New integration deepens HubSpot’s commitment to creating connected customer experiences and gives marketing and service teams deeper visibility into customer interactions to seamlessly connect and build stronger, more trustworthy relationships. 

London, UK – November 16, 2022 – HubSpot, the customer relationship management (CRM) platform for scaling companies, announced today that its native integration for WhatsApp is now available to all Marketing Hub and Service Hub customers at the Professional tier and above. 

WhatsApp is the most popular messaging app in the UK, with over 17.8 million daily active users. With HubSpot’s integration, teams can connect an existing WhatsApp business account as a messaging channel to their shared inbox to communicate with prospects and customers, while also leveraging powerful data within HubSpot’s CRM. 

Inken Kuhlmann-Rhinow, Senior Director, EMEA at HubSpot, said, “Digital marketing is changing – to reach your customers, you must connect in new ways. Today, customers have no interest in waiting on hold to talk to businesses or going through loops to get the support that they need. In fact, in a recent survey, 75% of adults said that they want to communicate with a business in the same way they do with family and friends: through messaging.  

“It’s important to connect with customers in the channels they use. That’s why we’re excited to integrate WhatsApp and launch a rich feature set, including all the unified inbox, automation, and personalisation our customers love with our Marketing and Service products. Most importantly, with HubSpot’s deeply connected platform, all your connections are automatically measurable so you can track effectiveness and easily tune and maximise your ROI. 

“The UK has become the second largest market globally for us and the largest in Europe with more than 10,000 paying customers in 2021. That’s why we’re excited to share this new integration to allow our global customers another way to connect with their customers.” 

The WhatsApp integration is the latest development in HubSpot’s commitment to building a platform that helps businesses create more connected, seamless customer experiences. 

“Messaging is how people and businesses want to communicate and get business done. Businesses of all sizes are embracing this shift and finding new opportunities to better engage with customers, offer support, and drive sales,” said Kyle Jenke, Business Messaging, Director of Partnerships at Meta. “We’re excited to work with HubSpot to make WhatsApp available for more businesses to better manage the end-to-end customer journey on our messaging platform.”

Customers are digitally drained, and communication channels are oversaturated. That, paired with economic uncertainty, makes it more important than ever for customers to leverage existing tools to communicate with customers whenever, and wherever they want. With the integration, marketing and customer service teams can: 

  1. Better and more quickly communicate with customers by tracking all customer conversations in one unified location.
  2. Connect with customers using their preferred medium – whether that’s text, images, or videos – all from within HubSpot.
  3. Deliver a seamless service experience by leveraging HubSpot’s shared inbox, which gives teams a comprehensive view of each customer’s conversation history.
  4. Automate and personalise messages, encouraging a two-way conversation and ultimately building more human connection with customers at scale.

“At World Vision we aim to connect our donors, both current and potential, with our commitment of service to the most vulnerable children and adolescents. WhatsApp is essential for this because it allows us to nurture that relationship with them through content and interactions in real time,” said Juan Felipe Plata, Digital Marketing Director LatAm at World Vision. “HubSpot’s new integration with WhatsApp is a milestone because we will now be able to strengthen World Vision’s omnichannel approach and enhance communication with our donors through messaging tools that they already use in their day-to-day activities.”

The WhatsApp integration is the latest native integration for HubSpot, joining a group of more than 150 applications built in house. For more information on the integration, including specifics on features, pricing and packaging, visit HubSpot’s product page.



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