OliveX, could be a perfect example of a up and coming tech company which is centred around health and fitness. They’re a digital-first health tech metaverse company, backed by the Animoca Brands Group (one of the biggest game developers and crypto-focused venture capital firm valued at $5.9 billion), that is setting out to use web3.0 technology and the blockchain to encourage people to become more active through the gamification of exercise.
The gamification of fitness is one of the key trends in the health and exercise industry at the moment, which is evident through the meteoric rise of cryptocurrency and metaverse discourse and advertisement amongst mainstream sport.
Quite simply, it’s a case of rewarding and motivating people to move more through exercise. OliveX’s flagship move-to-earn audio fitness blockchain app – Dustland Runner (which is based on the success of Zombies Run!) – tracks users exercise/running data and rewards them with the platforms own cryptocurrency (DOSE) which they can then spend in the metaverse on games, apparel, music, NFTs, etc, or convert to fiat currency for use in the physical world.
Think of your typical running app, but adding a layer of rewards and incentives to encourage people to move more. And that’s the goal. OliveX are a fitness and health company at heart, leveraging their crypto/web3.0 knowledge in order to tap into several different demographics to get people active. On top of their Dustland Runner app, OliveX are soon about to launch their Dustland Rider app too. An adaptation specific to cyclists through static cycling machines – similar to Zwift or Peleton.
Alongside their real-world applications and games, OliveX are also building the OliveX Fitness Metaverse within one of the most popular online metaverse worlds – The Sandbox – joining the likes of Snoop Dogg, Tony Hawk, Ubisoft, Adidas, Gucci, The Walking Dead, Playboy, Warner Music Group, and plenty of other brands to enter The Sandbox.
OliveX has developed a number of strategic partnerships with health, fitness and wellbeing brands to showcase their brands and offerings to users within the metaverse. Their current partnerships include MyZone, TRIB3, Gym Aesthetics, Salsation, Stages Cycling, TRAX, and more, with a long list of fitness companies also in line to appear in the metaverse.
The idea behind the Fitness Metaverse is to tap into the web3, crypto and gaming communities and expose them to a range of fitness and exercise offerings to encourage and reward people for real-world results. The Fitness Metaverse will link into the IRL fitness apps – Dustland Runner and Rider – to create a fully immersive world for people to spend the rewards they have gained from their efforts in the physical world.
For example, users will be able to utilise to the Dustland apps to gain cryptocurrency which is then redeemable in the digital metaverse world which could lead to both real world and digital rewards. A user may earn enough digital currency through real-life physical exercise that will allow them to visit one of the fitness brands within the metaverse and spend their currency to unlock certain characters, rewards, attire, discounts which may also have a utility in the real-world. E.g. you could visit a TRIB3 gym in the metaverse, complete missions, and be able to spend that digital currency in their metaverse store to dress their avatar, but that you also receive in the post in the real-world too to wear.
Not only is it a way to motivate and reward fitness fanatics, but also exposes and encourages the gamers within the web3 world to become more active by accessing rewards through Dustland.