Analyst report states: “Compared with other vendors we evaluated, Optimizely shows strength in testing and optimisation, digital commerce, and platform operations” 

LONDON, UK, July 22, 2021 — Today, leading provider of digital experience platform solutions, Optimizely, announced that it was named a Leader in The Forrester Wave™: Digital Experience Platforms (DXPs), Q3 2021. 

Optimizely’s platform received the highest possible scores in the experience management and delivery, vision, delivery model, supporting services and average deal size criteria. According to the Forrester report, “Reference customers told us that they like Optimizely’s flexibility in their licensing model when expanding the set of sites… One reference said, “Optimizely was very simple to get up and running — more so than other DXPs I’ve implemented.” 

“We are honored to be named a leader in the Forrester Wave for Digital Experience Platforms,” said Alex Atzberger, CEO of Optimizely. “We believe this recognition validates what our customers already know – that Optimizely’s DXP offering reliably delivers on the promise of unlocking brands’ true digital potential so they can drive outsized outcomes.” 

In its vendor profile, the Forrester report noted that, “Optimizely has a highly acquisitive strategy as it grows beyond its content roots as Episerver. Compared with other vendors we evaluated, Optimizely shows strength in testing and optimisation, digital commerce and platform operations. It also has strength in campaign management, customer journey management and platform certifications.” 

Paving the way for the delivery and optimisation of digital experiences across multi-experience customer journeys for 9,000 organisations, Optimizely’s content management, digital commerce, personalisation and analytics capabilities were also recently recognised by Gartner as a Leader in the 2021 Gartner Magic Quadrant for Digital Experience Platforms for the second consecutive year based on its ability to execute and completeness of vision.