LONDON, UK – March 23, 2022 – Optimizely (Welcome), the leading digital experience platform (DXP) provider, today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms. This is the fifth consecutive year that Optimizely (Welcome) has been positioned highest in the Leaders Quadrant based on its completeness of vision and ability to execute. Optimizely acquired Welcome Software in December 2021.
“Modern marketers are empowered to move faster and collaborate better with the joint Optimizely (Welcome) solution. By uniquely connecting the ideation and creation of content with the continuous optimisation of how it’s delivered, the platform seamlessly merges creativity and science,” said Alex Atzberger, CEO of Optimizely. “Together, we’re enabling marketing teams to accelerate business value. We believe being named a Leader by Gartner in Content Marketing Platforms is validation that our shared mission is being realised in the market.”
Gartner evaluated eight vendors across Critical Capabilities and Optimizely (Welcome) scored the highest of all vendors across all use cases for the fifth consecutive year. Its highest scoring use case (4.56 out of 5) was for complex, distributed content marketing teams due to its strength in content performance analytics. Optimizely (Welcome) also scored 4.55 out of 5 for B2C Narrative Design and 4.52 for B2B Demand Generation.
Optimizely’s placement as a Leader in this year’s Magic Quadrant for Content Marketing Platforms comes after the announcement of its acquisition of Welcome Software in December 2021 and on the heels of its recent recognition as a Leader in Gartner Magic Quadrant for Digital Experience Platforms.
The Optimizely (Welcome) content marketing platform gives teams a full suite of tools to effectively manage marketing campaigns with complete visibility, scale content production and downstream publishing, and accelerate the end-to-end marketing lifecycle – all from a single, fully-integrated solution. To learn more about Optimizely (Welcome)’s Leader position and capabilities, download the full report.
Gartner, Gartner Magic Quadrant for Content Marketing Platforms, Nicole Greene, David Millstein, Jeffrey L. Cohen, 16 March 2022
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At Optimizely, we’re on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
Welcome transforms how marketers run marketing. It is the leading marketing orchestration platform used by the world’s most ambitious brands to strategically align teams, take the friction out of execution, and demonstrate meaningful results. Only Welcome oﬀers a platform purpose-built for the complexities of modern marketing that can scale to support the largest teams in the world. It is a new layer of the marketing technology stack where marketers can work better together, connect other martech tools, and measure performance. Welcome unleashes the potential of marketing.
Learn why the world’s leading brands have made Welcome their home for marketing. Visit welcomesoftware.com.