Home Business Passenger Picks Brightpearl For 90-Day Ride To Optimized Operations
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Passenger Picks Brightpearl For 90-Day Ride To Optimized Operations

by uma


Adventure-inspired clothing brand Passenger has buckled up with Brightpearl for a speedy journey to a streamlined, simplified and automated retail operations.

Brightpearl’s scalable Retail Operating System (ROS) – which includes a Plug & Play integration to every leading e-commerce provider, a powerful Automation Engine and market-leading demand forecasting – was selected as the best operating system to help the clothing and accessories brand automate its time-consuming manual workflows, end its use of stopgap spreadsheets and expand its B2B business.  

Founded in 2012 by Richard Sutcliffe, Passenger creates quality, responsible clothing for men and women that’s designed to inspire escapism, enabling more people to spend more time doing the things they love. The brand has earned a solid reputation for its ‘adventure first, product second’ philosophy and its mission to help people embrace their passions, go beyond the everyday and have fun doing it. 

Passenger has grown rapidly in the last few years, and its outstanding 362% year-on-year growth recently saw the brand ranked highly in the Lightning 50’s curated list of the fastest growing e-commerce brands of the year, including topping the UK fashion category.

After growing so rapidly, the brand was keen to boost visibility and bring its operations together into a central source of truth. It was particularly attracted to Brightpearl for its robust, customizable functionality and its range of out-of-the-box integrations, including to Shopify, Xero and Peoplevox, which are known for giving brands like Passenger the freedom to grow fearlessly.


Some of Passenger’s best-selling clothing for men and women 

Thanks to Brightpearl’s unique, expert-led approach to implementation, Passenger was live within just 90 days (compared to traditional ERPs which typically take 420 days to set up). 

“We were running Passenger using a combo of Patchworks and Peoplevox – along with one too many spreadsheets to plug gaps,” said Jon Lane, CEO at Passenger. 

“We knew that our existing systems wouldn’t be able to cope with our growth and volume forecasts. We wanted to future-proof the business by growing into a scalable, flexible central operation platform. Brightpearl stood out from the crowd as the best option around. We went live in 90 days, as promised, and we connected to all our favorite apps and tools straight away. Joining the other top brands that use Brightpearl is an important turning point for our business; we’re excited to benefit from the platform to grow in any direction we choose.”

With access to Brightpearl’s cutting-edge Automation Engine, Passenger can look forward to saving hundreds of hours a year on ecommerce admin – all by automating tedious manual workflows, with no coding necessary. 

Offering advanced business intelligence, order management, warehouse management and CRM, Brightpearl is the powerful yet configurable solution that will enable Passenger to successfully move with the times – adding new sales channels and adapting to the needs of customers, as needed and without hassle.

Justin Press, SVP Customer Success at Brightpearl, said: “We’re big fans of Passenger here at Brightpearl – we’re always especially delighted to support brands with a clear focus on sustainability. From market-leading demand forecasting to real-time analytics, Passenger now has the robust, retail-specific functionality to leave stopgap spreadsheets behind and reach its full potential. Welcome to the Brightpearl family, Passenger – we’re excited to see where your Brightpearl journey takes you.”


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