NEW YORK, September 28, 2022 — Rivery, the complete SaaS ELT platform, today announced that it has been recognized as a Integration, Modeling and Activation “one to watch” in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company.
Snowflake’s data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of nearly 6,000 customers, Snowflake identified six technology categories that organizations consider when building their marketing data stacks. These categories include:
- Integration & Modeling
- Identity & Enrichment
- Activation & Measurement
- Business Intelligence
- Data Science & Machine Learning
Focusing on those companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace providers,the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting Snowflake technology partners within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.
“Marketing professionals continue to expand their investment in analytics to improve their organization’s digital marketing activities. Snowflake’s goal is to empower them in their journey to data-driven marketing,” said Denise Persson, Chief Marketing Officer at Snowflake. “Rivery’s strong performance and innovative approach within Snowflake qualified them as one to watch in the Integration, Modeling and Activation due to their demonstrated customer success. We look forward to observing their continued momentum in empowering our joint customers.”
Rivery was identified in Snowflake’s report as “one to watch” in the Activation & Measurement category.
“Being recognized as “one to watch” in Snowflake’s inaugural Modern Marketing Data Stack report is a testament to the dedication Rivery demonstrates for our joint customers,” said Itamar Ben Hemo, CEO at Rivery. “We look forward to continuing to partner with Snowflake to create innovative approaches that empower our customers to adopt a best-of-breed marketing data stack to advance their business and serve their customers.”