Small Business Revolution is an internet series created by Deluxe Corporation, a small business company based in Portland, Oregon. The TV show is about the small business owner going up against the larger corporations in an attempt to get government support in order to create more small business jobs. Main Street searches for one lucky town, with six of its small local businesses, to win a million-dollar jackpot from Deluxe Corporation. This tv series has become one of the most popular shows on the network, with over thirteen million people tuning into it every week. The Small Business Revolution was also recently released on DVD. I will provide some basic tips to marketing your product through this program, as well as how to obtain publicity for your small business.
The first tip for marketing your product or service through Small Business Revolution is to contact your local television station. Contacting several small towns and asking them to promote your small business or brand, your product is a great way to get the word out. As with any type of marketing, you want to send the proper message. Some station managers might have just received a complaint from a potential customer, which they are eager to report to you. Your goal here is to act quickly and prevent the small businesses from not receiving publicity.
Another option for marketing your small business is to participate in the season three contest. Sixteen small businesses were selected from across the country, including some from small towns. Each week, a new one will be chosen. Season three contestants will have the opportunity to receive custom items, such as tablecloths, hats, pens, and more.
There are many free methods of marketing that will help increase the amount of exposure for your small business. One of the most effective ways to do this is to utilize social networking. Social media is the hottest trend right now and every business owner should be utilizing it to build awareness and build interest in their company. Every small business should have a Facebook page, Twitter account, and other social networking accounts in order to spread the word about their company. Here are some tips for successfully marketing your small business using these social media outlets:
Start Using Social Networking Websites – There are hundreds of websites that are solely dedicated to social networking. These sites allow anyone to become a part of something so large that it can quickly become a viral sensation. It can also be used to promote small business owners and brands. To use these sites effectively, it is important to know the basic guidelines.
Follow The Rules And Do It Properly – If you are using a social networking site such as Twitter, it is very important that you are following the rules. People can easily become upset if there are blatant marketing strategies or if you are advertising in an inappropriate fashion. Many small business owners have turned their social media marketing into a full time job by being careful with their advertising. Also, it is important that you don’t over advertise on these sites as it can result in the site becoming flooded. Instead, have fun and try to spread your product message but stay away from overt marketing.
Put Your Company Name To Action – Many people who are marketing small business will often use their company name as part of their social networking strategy. This is great because it creates credibility but it can also turn people off. Instead of using your company name as part of your social network marketing strategy, try to incorporate it into what you are selling. For example, if you are selling window cleaners, you can talk about how great the carpet that you are selling is or mention a few great features of the company that you are promoting. Not only does this tactic give potential customers a better idea of what they are getting but it also turns them off because it is obvious that you are trying to sell them something.
Seasonal Ads – Another thing that many small business owners tend to forget is that people do not want to see the same old commercial every year. There is nothing wrong with changing up the ads a bit each season but do not go overboard and make people feel like you are trying to sell something. Consider some seasonal advertisements that might be relevant to what season you are in. This can be a great way to get more exposure for your small business.