Recent research carried out by marketing experts at FATJOE has uncovered a notable shift in the work culture among Brits. The survey, concentrating on the gig economy and encompassing 500 individuals in the UK aged between 20 and 54, disclosed that an impressive 37% of content creators are prepared to forfeit 20% of their income to pursue a full-time career in content creation, challenging the conventional 9-to-5 job model.

Interestingly, 41% of men, as opposed to 33% of women, are willing to accept a 20% pay cut to embark on a full-time content creation journey. Particularly, individuals aged 25 to 34 are more inclined (44%) to opt for a career shift to become full-time content creators. Delving deeper into the demographics, the research unveiled that 52% of respondents proudly identify as content creators. Among them, 17% are podcasters, 23% are bloggers, and 12% are social media content creators. Men play a dominant role, comprising 62% of creators, and women actively contribute at a significant participation rate of 46%.

However, this dynamic landscape of content creation is not without its challenges. The potential impact of a UK law targeting side hustles earning £1,000 or more places content creators on the verge of a tax predicament. Further exploration of income brackets reveals that 27.8% of content creators fall within the scope of this law.

A notable revelation from the research is that women outperform men in this market. A higher percentage of women (37%) earned £500-£999 in the last 12 months, surpassing men (26%). Moreover, at higher earning tiers, women take the lead, with 10% earning £2,000 or more, compared to 8% of their male counterparts.

The research also delved into city-specific data. London emerges as a hotspot for high earners, with 10% making £5,000 or more. Nottingham and Manchester follow suit, with 5% of content creators earning £5,000 or more, while Belfast and Norwich, hidden hubs of online talent, have 67% and 60%, respectively, earning £500-£999 in the past year. Southampton rose in influence as 17% of content creators earned £2,000-£4,999.

Reflecting on the findings, a spokesperson at FATJOE remarked, “This survey illuminates the transformative role of content creation in the digital age. The readiness of individuals to trade traditional careers for a chance at full-time content creation reflects the evolving nature of work and income streams. The survey captures the pulse of a nation deeply immersed in the art of content creation and raises crucial questions about the future of work and the challenges these creators may face.”

Article written by FATJOE.