Tijmen Ruizendaal is the CEO and co-founder Chordify, the music e-learning platform that automatically transforms any music into chords.
Technology has changed the way we interact with music. In a way, it has made music more accessible, but at the same time, more disposable. Today, songs are released by the minute, there is always a new audio trending on TikTok, and not everyone has time to stay up to date on all the latest releases. Although Spotify has a playlist for every mood, finding the right music for the moment seems to take endless scrolling. It’s easy to miss the times when music created the moment. But are there technological solutions for this as well?
Chordify has developed an AI-based chords generation platform that reconciles technology and music by letting people play any song in the world and have a more genuine moment with music. The founders of Chordify, being musicians themselves, recognised the negative trends in the music-tech industry and therefore strived to connect people to music, to themselves, and each others.
2022 has already produced many new hits and hot artists, and Chordify has the data to show which ones made music lovers stop scrolling and play along. Here are the most played and trending songs and artists of 2022 so far:
- Somewhere Over the Rainbow, – Israel “IZ” Kamakawiwoʻole
- Easy on Me – Adele
- Fast Car – Tracy Chapman
- All of Me – John Legend
- Loosing my Religion – R.E.M.
- Vienna – Billy Joel
- Perfect – Ed Sheeran
- Take Me Home, Country Roads – John Denver
- The Night We Met – Lord Huron
- The Joker and the Queen – Ed Sheeran
Today, technology and music go hand in hand, with most of our music consumption occurring through streaming services or social media. This way of interacting with music can satisfy particular needs, but there is growing interest in a more genuine connection to music. This is especially evident in the current popularity of live music events such as festivals and concerts.
Business ideas such as Chordify come from being aware of current technological trends, understanding how a target audience uses technology, and identifying a need for something different. As technology often drives up the tempo in which music is produced, listened to, and quickly forgotten, it often contributes to making music a disposable product. Technological innovations such as Chordify fills a gap by enabling people to connect with music on a deeper level, demonstrating the importance for technological solutions to be disruptive to larger technological trends.
With the case of Chordify, the business idea was born from the founders love for music, and that’s also the number one thing they have in common with their users. Its clear from so many startups that have made it into scaleups that there is no point in developing a technological solution that no one is craving. Chordify clearly fills a gap in today’s music and tech industry and therefore resonates with its users.
Chordify’s AI technology can turn any sound file, even the most up-to-date releases, into chord progressions for guitar, piano, or ukelele, but it does more than that as well. Playing along to your favorite trending songs instead of just hearing 10 seconds of them on TikTok, can assist in building better confidence from feelings of achievement and improve your mental health. Additionally, it creates a connection between yourself, your favorite artists, and perhaps even other people who play along.