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Home News Unilever to scoop up frozen yogurt brand Yasso

Unilever to scoop up frozen yogurt brand Yasso

by Uma Rajagopal
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2023 06 14T233823Z 1 LYNXMPEJ5D0Y4 RTROPTP 4 UNILEVER CFO

Unilever to scoop up frozen yogurt brand Yasso

(Reuters) – Unilever said on Wednesday it is set to acquire frozen yogurt brand Yasso Holdings in North America, adding to its roster of premium ice-cream brands like Ben & Jerry’s, Magnum, and Talenti.

The consumer goods giant said its acquisition of Boulder, Colorado-based Yasso falls in line with its strategy to upscale the ice cream division and cater to rising demand for healthier snack options.

Unilever did not disclose financial details related to the deal, which is set to close in the third quarter of 2023.

 

(Reporting by Rishabh Jaiswal in Bengaluru and Abigail Summerville in New York; Editing by Maju Samuel)

 

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Uma Rajagopal has been managing the posting of content for multiple platforms since 2021, including Global Banking & Finance Review, Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune. Her role ensures that content is published accurately and efficiently across these diverse publications.