What influences you when you buy a new gadget? The answer is: almost everything! But the question is: what? The answer is technology, advertising dollars, marketing strategies and social behavior. Each of these can have an influence on how you use a product. But it’s not just individual use that matters – how you use your new gadget has a measurable impact on how well you will use it and when you’ll use it.
When you buy a new gadget you are influenced by marketing. Marketing is the process of using advertising and other tools to attract consumers and get them to make a purchasing decision. This can include everything from commercials to ads in magazines to coupons in mailers. All of these things can look like very attractive bargains to potential buyers. And many consumers do jump at the chance to make a purchase because of the marketing that has gone into the product.
However, you need to understand how marketing can affect how you use your new gadget. For one thing, it can give the impression that the product is better than its competitors because it is being promoted so much. This can lead to buyer remorse when it comes time for the consumer to actually try the gadget out. Just like the way a new car leaves the dealership with a truckload of customers, a new gadget leaves the showroom with a truckload of eager buyers.
That is not to say, however, that all salespeople are bad. Many salespeople go to work every day knowing that they are marketing the product the same way that their competitors are marketing it. They know that if they simply act a little different then their competitors will, and they go out and get the customers’ attention by talking about the features of the gadget over. Then, when the customer wants to try the gadget, they approach the salesperson and talk about the benefits of the gadget and the features that the customer must have to use the gadget.
The bottom line is that marketing plays a major role in what influences you when you buy a new gadget. If you approach the salesperson at the right time and with the right information about the features of the gadget you want to buy, you can easily convince them to push you for the sale. This is what influences you when you buy a new gadget – the salesperson. However, as you continue to read on, you will begin to see that marketing does not have to be the sole influencer when it comes to how you use your new gadget.
It seems that there are always new gadgets in the market. People want to try these new gadgets out as soon as they hit the market. As a marketer, you need to be quick to inform the market about your new product or the latest news about it so that people can get your product and try it out for themselves. But as exciting as that may sound, you need to understand that this only happens occasionally.
What influences you when you buy a new gadget depends on the marketer and the target audience. If you want to successfully sell electronic products, then you need to understand that no one likes to be sold to, and no one enjoys being pushed. The market is a complex place and changing consumer preferences is quite natural. Marketers therefore need to use their influence to promote the product as best as possible.
This is not the same for the gadget marketer. In the case of gadgets, marketers have to make sure that the products they are promoting can actually help make their clients’ lives easier. Most importantly, marketers have to make sure that their target audience will know how to use the product and that the gadget will solve a particular problem that they are facing. Otherwise, the marketer will just be wasting his or her influence.
Wanda Rich has been the Editor-in-Chief of Global Banking & Finance Review since 2011, playing a pivotal role in shaping the publication’s content and direction. Under her leadership, the magazine has expanded its global reach and established itself as a trusted source of information and analysis across various financial sectors. She is known for conducting exclusive interviews with industry leaders and oversees the Global Banking & Finance Awards, which recognize innovation and leadership in finance. In addition to Global Banking & Finance Review, Wanda also serves as editor for numerous other platforms, including Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune.