Home Opinion Global Fashion Powerhouse Dresses for Success with Contentstack
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Global Fashion Powerhouse Dresses for Success with Contentstack

by uma


Iconic Fashion Brand Owner Set for MACH Speed with Headless Content Experience Platform

London,UK – 19TH October , 2022 – Contentstack, the Content Experience Platform (CXP) category leader, announced today that it has been selected by PVH Europe as part of a digital transformation initiative to provide seamless, omnichannel experiences via a modern, MACH-based solution that enables frictionless operational excellence. PVH Europe is home to the global headquarters of Tommy Hilfiger and European offices of Calvin Klein.

Contentstack will enable the e-commerce content specialists, site merchandisers, SEO/SEM experts and technical stakeholders within PVH Europe, to reduce the time to market for new digital experiences, helping to increase revenue whilst ensuring consistent omnichannel interactions. 

Following a thorough review of the market, Contentstack was chosen based on rapid, agile, and reliable workflows to reduce time to market with flexible editing possibilities to exploit opportunities for updated content quickly. The intuitive user-interface, ability to add new countries with smooth language localisation, and Contentstack’s industry-leading support scheme Care Without Compromise™, were also key factors. 

“Iconic fashion brands know that they must remain at the forefront of new digital experiences in order to lead the market,” said Ramon Weterings, vice-president for EMEA and APAC at Contentstack. “This places huge demands on the content creation and publishing processes, meaning that speed and agility are critical. It is this ability to deliver new, sophisticated digital experiences quickly that has led brands to embrace headless content management and MACH principles and we are incredibly excited to embark on this journey with them.”


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