Emphasis on the save. This is what we all are needing in 2022. With costs going up in everything, GreenJinn is helping not only their app users save money but helping brands have effective media that drives sales. 

GreenJinn is the free cashback app for brands that are good for you, your wallet and the planet. 

Our community of shoppers gets real cash on the brands they love from the supermarkets most convenient for them. They can save over £1,500 yearly cashback on healthy and sustainable products with offers tailored to them.

We connect mindful and curious people with brave, innovative brands and help consumers Shop Smarter, Live Healthier. 

A little about us

Founded by ourselves; Giuseppe and Roberto, we are self professed foodies, and you may have guessed by our names… we are Italian.

We launched GreenJinn back in 2017 not knowing where this would take us and now we are a growing international team. We have recently celebrated our 5th anniversary and we are so proud of what the team has achieved. 

• We now have a growing international team
• We work with so many amazing brands (and even better, we get to try them all!) 
• We have teamed up with our charity partner The Felix Project who liek us, want to make sure people are having great food and nothing goes to waste.
• Have over 1M engaged users who have discovered new brands and helped save through GreenJinn. 
• Helped fund carbon reduction projects around the world, plant trees in our GreenJinn Gardens and remained climate positive business with our partner Ecologi 

How GreenJinn helps Food and Drink brands

There is increasing pressure this year on brands to perform in stores, with squeezed margins and smaller budgets, brands are looking for the most effective media to drive sales. 

As mentioned, with rising costs, one of the first things to be cut by brands is usually marketing. Something we learnt from the recession in 2009 is that this is the first mistake businesses make. 

Instead it is time to look for marketing that is effective and that you can measure. 

In FMCG, (the industry we work in at GreenJinn), there is often a blind spot with online advertising. How do you know who sees your ad and goes on to buy your product in store? You cannot retarget those who engaged with the ads and bought the product. How do you know which advert is driving the most sales? 

Introducing GreenJinn Treasure

For the brands we work with, we help solve the blind spot in their media with our new system: GreenJinn Treasure: Tracking and measuring offline conversion from media. 

GJ Treasure allows brands to go beyond brand awareness of their ad spend and deliver tangible and measurable call-to-actions to drive in-store activation and generate actionable insights with retargeting opportunities. 

It is an easy way for consumers to get cash back on their groceries and for brands we work with to track exactly how their campaign is performing. We know how important it is to understand a consumer journey and in an easy to measure way.

Currently brands will use paid media to drive awareness and increase sales but have no insights or data of how that ad has affected in store sales. 

So how does it work? 

The shoppers will receive coupons via a media source for example on Instagram. They click on the ad and are taken directly to the offer in GreenJinn app. 

They then buy that product full price product full price in store or online, snap a picture of the receipt on the app and get the cash back straight to their bank or PayPal. As easy as that. Shop. Snap. Save.

We have used the example of an Instagram ad here, but this will work across all online media including influencers but will also work across outdoor ads, in print and pack using a QR code. 

The brands will be able to optimise their media, have access to live insights, be able to retarget and really track the performance of their media, in real-time and across retailers.

How does this help you- the brand?

-Generates consumer engagement

-Drives localised and targeted sales 

-Clear understanding of their customers through granular, real-time insights

This means that brands can get a clear ROI of their media and know that it is really driving sales.

This is hugely beneficial for small businesses who do not have large marketing budgets. Especially important at the moment, for brands introducing new products during an economic crisis. We are giving brands a platform to trial their products on our highly engaged users, gather feedback from them whilst gaining important insights into shopping patterns. 

Brands can choose to be super targeted and see exactly how effective their media is. They can trial ads on a smaller scale, see which version is producing the most instore sales and expand the campaign. We can see not only which ad or media channel is performing the best, but what retailer and area.

With GreenJinn Treasure, they can even go on to re-target those consumers to help build loyalty. We have the ability to tailor coupon re-targeting based upon the consumers diet and lifestyle profile. 

We are continuing to build our Treasure system and the news is out. As of September 2022 we are now in partnership with the one and only JCDecaux as part of their Nurture system. We are helping more brands optimise their media using QR codes, gain valuable consumer insights and retarget and really track the performance of their media. The collaboration is already delivering great results for up-and-coming brands.

Hear from Emma, from Pollen + Grace on our recent campaign with them:

“For smaller brands like Pollen + Grace, sweating our marketing budget and deploying media that drives both awareness and sales is key to our success. With two big NPD launches this year, our portfolio was looking tastier than ever. We know once people try our products they love them, so we needed a way to allow customers to sample whilst gaining important insights. We decided to treat consumers to a summer lunch on us, by featuring a QR code on our billboards situated close to stores. Our bold outdoor ads not only generated brand awareness in key London neighbourhoods, but also made it easy for consumers to pop into a nearby store to try Pollen + Grace for themselves, for free. Alongside a comprehensive brand and trade activation plan, this activity contributed to an epic summer of sales growth for Pollen + Grace.” 

Emma Preston

Senior Brand Manager, Pollen + Grace

Media conversion and measurement has never been so easy!

Giuseppe and Roberto – Co-founders of GreenJinn